Copyright Letter
I wrote a letter to the founders of Republic Record asking for permission to use the song 'Lovin' It' by Ariana Grande. In class we were taught about copyright and how it affects the music industry. We also learnt that you could be sued for using copyright material! Therefore it was important to contact the owners of the song which I wanted to use for my music video, in order to avoid any complications, such as having my video removed from Youtube.
Target Audience Questionnaire Analysis
I created a questionnaire for my target audience on the website SurveyMonkey. This was useful for finding my audience's demographics and psychographics as these would determine what I should include in my music video.
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| Sample of my questionnaire. |
The video below shows my analysis of the results. I have commented on the results of each question and how it will impact my final music video. I think these results will help me know specific things to include in my music video.
Audience Profile
In order to specify my target audience and their interests, I looked their demographics and psychographics. The artist I have chosen for my music video is Ariana Grande. Therefore I have created an audience profile based on the type of artist Ariana is and also how the target audience are.
I used the website Prezi to display the demographics and psychographics of my target audience. These factors will be useful for choosing which song I will use for my music video and also which visuals I will include in the video. Furthermore, deciding on these factors will help make sure that I do not include things that my audience do not like. For example, knowing the age group of audience is useful because I will know not to make the video too childish and not too mature either. Additionally, determining the psychographics of the target audience is useful because I will be able to include certain things in the video that the audience can relate to.
I used the website Prezi to display the demographics and psychographics of my target audience. These factors will be useful for choosing which song I will use for my music video and also which visuals I will include in the video. Furthermore, deciding on these factors will help make sure that I do not include things that my audience do not like. For example, knowing the age group of audience is useful because I will know not to make the video too childish and not too mature either. Additionally, determining the psychographics of the target audience is useful because I will be able to include certain things in the video that the audience can relate to.
Additonally, I created this set on Polyvore to show the kind of fashion style my target audience would have. These clothes are similar to the clothes that Ariana Grande would wear, but are from shops that are affordable to the audience. This is useful because it will help me decide on what costumes to use in the music video.
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