I then created a shot list on Microsoft Word and then uploaded it to Slideshare. This further explained what I wanted to film and where.
Storyboard and Shot List
I drew out a storyboard for my music video and uploaded it to flip snack. I aimed to follow the conventions of most music video by regularly changing the shot. I planned for each shot to last around 1-3 seconds. This task was useful so that I'd know exactly what to film and how long to record for.
I then created a shot list on Microsoft Word and then uploaded it to Slideshare. This further explained what I wanted to film and where.
I then created a shot list on Microsoft Word and then uploaded it to Slideshare. This further explained what I wanted to film and where.
Final Treatment
This post shows the changes I have made to my treatment following the feedback I was given.
Costume
1. This outfit will be worn in the first scene, in the restaurant setting. It is casual enough to fit the setting, yet still looks girly. Furthermore, this outfit is very similar to Ariana Grande's style.
2. A denim jacket and leggings will be worn during the second scene, in the street setting. This gives a cool and edgy look however the use of a pink scarf retains the singer's girly persona.
3. A pink dress will be worn during the party scene. Its bright colour connotes the singer's fun attitude and again represents her as being girly.
4. This outfit will be worn for scenes when the singer is lip syncing against a background. Most of the shots will be close ups, therefore I felt it was important to make the singer wear a top that stands out. The use of crop top is conventional Ariana Grande. However I don't want the audience to think that this looks too sexy, therefore I decided that she should wear ribbon in her hair to connote her innocence.
5. This outfit will be worn when filming against a green screen. The use of a pink skater skirt again represents the singer as being girly and relates to Grande's style.
Equipment list
Camera
Tripod
Green screen
Lights
Speakers
Phone/iPod
Party supplies - balloons, glow sticks
Computer w/ Final cut Pro
Photoshop
Tripod
Green screen
Lights
Speakers
Phone/iPod
Party supplies - balloons, glow sticks
Computer w/ Final cut Pro
Photoshop
Treatment Responses
I used the website Padlet so that other students could leave their feedback on my draft treatment. This task allowed me to find the strengths and weaknesses within my draft, so that I could make any relevant changes according to the demands of my target audience.
Some of the positive feedback I received was that my idea related to the conventions of the genre and also my chosen artist. On the other hand, the negative feedback mostly was about the setting I had chosen, as many felt that it may be difficult to film in an American diner. I contacted an local restaurant which had an American diner theme, however due to financial problems it would not be possible to film there. Therefore I will try to find another place to set the beginning of the video; I will possibly use somewhere in my school to create a scene that looks like an American restaurant.
Some of the positive feedback I received was that my idea related to the conventions of the genre and also my chosen artist. On the other hand, the negative feedback mostly was about the setting I had chosen, as many felt that it may be difficult to film in an American diner. I contacted an local restaurant which had an American diner theme, however due to financial problems it would not be possible to film there. Therefore I will try to find another place to set the beginning of the video; I will possibly use somewhere in my school to create a scene that looks like an American restaurant.
Draft Treatment
I created this draft of my treatment to display my initial ideas for my music video. I incorporated ideas from my questionnaire and my focus group in order to appeal to my target audience. This will hopefully ensure that they will enjoy my video. This task will be helpful when actually creating my music video since I will know exactly what I want to do and what I need to do it.
Focus Group
I organised a focus group with my target audience: female students, between the ages of 17-19. Firstly, I played them the song I have chosen for my music video (Lovin' It by Ariana Grande) and then asked them questions relating to the song. I also asked questions which were linked to the questionnaire I had previously distributed, since this allowed me to gain a more in depth knowledge of the audience's views. This activity was helpful in finding out their thoughts and opinions on the song and what ideas they thought could be incorporated into the music video.
I liked a lot of the ideas that they came up with therefore I will use some of them in my music video.
My questionnaire results showed that the audience like to see a narrative storyline within a music video. I therefore asked the focus group if they had any ideas of a storyline that would go with the song I've chosen. I like the idea of a girl chasing after a boy she likes, perhaps one that she has a crush on.
I thought it was important to find out what the audience dislike within a music video because it would help me know what not to include. This would ensure that I don't make a video that has low likeabilty. Taking their ideas into consideration, I will try to avoid making a stereotypical 'cheesy' video. I will not use any nudity or obscenities within the music video, especially since my target audience are predominantly female, most of them would not like to see that. I will also try to keep the storyline continuous without any slow parts. This will include using short takes and quick cuts.
From my questionnaire, I found out that the audience like to see dance within a music video. From this focus group I was able to find out more specificially what kind of dance the audience would like and also how much they would like to see. I have decided to include spontaneous dance in certain parts which go with the storyline, but I will also use a choreographed dance, perhaps at the end of the video or during the chorous.
Because the song I've chosen is called 'Lovin' It' and the lyrics are related to love, I wanted to find out how I could incorporate love and romance into my music video. I liked the group's idea of having a cute couple in the video, perhaps dancing and holding hands.
According to my questionnaire, the three most popular settings were a party, restaurant and street. Therefore I asked the focus group how these places could be incorporated into the video. In terms of a restaurant, I really like the idea of setting part of the video in an American-style diner. This relates to the audience as it is by an American artist, and also it quite conventional of the Pop/R&B genre, as it can be seen in videos such as Sean Kingston's 'Beautiful Girls' and Cher Lloyd's 'I Want You Back'. For the street setting, I liked the idea of using a nice looking street in somewhere like Hyde Park. I also liked the idea of having the couple meeting on the street. The focus group mentioned mise-en-scene such as telephone boxes and lamposts, which I will consider including in my video.
I liked a lot of the ideas that they came up with therefore I will use some of them in my music video.
My questionnaire results showed that the audience like to see a narrative storyline within a music video. I therefore asked the focus group if they had any ideas of a storyline that would go with the song I've chosen. I like the idea of a girl chasing after a boy she likes, perhaps one that she has a crush on.
I thought it was important to find out what the audience dislike within a music video because it would help me know what not to include. This would ensure that I don't make a video that has low likeabilty. Taking their ideas into consideration, I will try to avoid making a stereotypical 'cheesy' video. I will not use any nudity or obscenities within the music video, especially since my target audience are predominantly female, most of them would not like to see that. I will also try to keep the storyline continuous without any slow parts. This will include using short takes and quick cuts.
From my questionnaire, I found out that the audience like to see dance within a music video. From this focus group I was able to find out more specificially what kind of dance the audience would like and also how much they would like to see. I have decided to include spontaneous dance in certain parts which go with the storyline, but I will also use a choreographed dance, perhaps at the end of the video or during the chorous.
Because the song I've chosen is called 'Lovin' It' and the lyrics are related to love, I wanted to find out how I could incorporate love and romance into my music video. I liked the group's idea of having a cute couple in the video, perhaps dancing and holding hands.
According to my questionnaire, the three most popular settings were a party, restaurant and street. Therefore I asked the focus group how these places could be incorporated into the video. In terms of a restaurant, I really like the idea of setting part of the video in an American-style diner. This relates to the audience as it is by an American artist, and also it quite conventional of the Pop/R&B genre, as it can be seen in videos such as Sean Kingston's 'Beautiful Girls' and Cher Lloyd's 'I Want You Back'. For the street setting, I liked the idea of using a nice looking street in somewhere like Hyde Park. I also liked the idea of having the couple meeting on the street. The focus group mentioned mise-en-scene such as telephone boxes and lamposts, which I will consider including in my video.
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